Beginning in 1989 as Nissan's luxury car brand, their goal and vision was to compete with big European and American car brands in the USA market. Their logo is symbolic of always looking forward into the horizon.
In 1989 they launched their first cars in the US market across 51 different dealerships and soon made a name for themselves. Fast forward to 2001 and Infiniti have included a new technology in their cars called intelligent cruise control, which helps maintain a safe distance from the driver in front and reads the traffic around you, adjusting your speed accordingly.
Over the next decade they introduced more and more cutting edge technology like voice recognition (2002), lane departure warning (2004) and the around view monitor (2007), which uses on board cameras so you can see how close you are to other cars when parking.