The number of people killed on UK roads has fallen by 3 per cent, according to a new study by the Department for Transport (DfT).
A total of 1,730 drivers, passengers and pedestrians were reported killed in road accidents in the year ending June 2013, a 3 per cent drop from the previous year.
The DfT's research also reveals a 6 per cent reduction in drivers killed or seriously injured.
11% fall in children killed on UK roads
Meanwhile, the number of children killed or seriously injured on UK roads has fallen by 11 per cent.
The number of road deaths has been gradually falling since 2004.
Between 2005 and 2009 the average number of people killed every year was 2,816.
'More to be done' says road safety group
Road safety charity Brake commended the fall in the number of deaths and serious injuries on the UK’s roads, but said more still needs to be done.
Julie Townsend, deputy chief executive of Brake, said: "We wholeheartedly welcome reductions in road deaths as we have witnessed the terrible suffering that comes with them.
"However, this is not a reason to rest on our laurels - we need to continue implementing road-safety policies.
"Every one of those casualties is devastating to the family involved.
"We will continue to campaign and will not stop until we reach a level of zero casualties on our roads."
Road safety campaigns credited with fall in accidents
Townsend believes the fall in road fatalities and serious injuries is down to road safety campaigns over the years.
"This reduction is a credit to the work that has gone on in the last 50 years in getting more road safety laws in place and raising the awareness of drivers," she said.
"We have toughened up enforcement on things like drink driving, and that really does have an impact.
"It is important that we continue looking for improvements to the law and getting important messages about road safety out to the public."
Stay safe over Christmas
Gareth Lane, who works in car insurance at Confused.com, welcomed the fall in road accidents but encouraged drivers to remain cautious.
"The UK continues to have one of the best road safety records in the world, however drivers must remain vigilant especially over the Christmas period,” Lane said.
"Christmas parties, visiting family and Christmas shopping can be a temptation to drive irresponsibly.
"It’s important that we plan each journey carefully, don’t speed or drive after having a drink."
Road Safety Week
Monday, 18 November marks the start of Road Safety Week, Brake’s flagship campaign to reduce road accidents.
It sees thousands of schools, organisations and community groups taking action to promote road safety.
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