By Leo Stevens
Jaguar Land Rover has received 14,000 applications for 1,500 new vacancies at the form's Halewood car plant in Merseyside, it revealed.
The manufacturer described the response to its recruitment drive as "unprecedented" and "overwhelming" - with almost 10 people chasing each job.
The company has decided to recruit 1,500 new employees to support the launch of its Range Rover Evoque model, which will sell from £30,000.
Mark Pennifold, the company's HR manager, said: "The launch of the Range Rover Evoque is a critical milestone for Jaguar Land Rover and Merseyside.
"Last year we announced the new addition to the range would create 1,500 jobs at the plant and I am pleased to say we have now come to the end of the recruitment process - a process which attracted 14,000 applications, 8,000 of which were received in the first week.
"This unprecedented response demonstrates how important an employer Jaguar Land Rover is to the region and we look forward to welcoming the new members of the team over the coming months."
Car insurance companies could also reap the benefit of Jaguar Land Rover's employee recruitment drive as vehicle production at the Merseyside plant increases, which could eventually lead to more cars being on the road and therefore more drivers needing insurance cover.
Meanwhile, Jaguar Land Rover has reported positive pre-order figures for the Evoque, which is the most anticipated new car of 2011.