Campaign Aims For 7.5m Online Users

A new campaign has been launched to get 7.5 million more people in the UK using the internet in the next four years.

Currently, there are around 12.5 million people who are not online, and the campaign aims to reduce that figure by almost 60%.

Stephen Timms, Minister for Digital Britain, said the move to bring more people online would "enrich" the country.

He added that being online is "crucial for participation in the 21st century society".

The National Digital Participation Plan is aimed specifically at older and poorer people across the UK.

Organisations such as Google, the BBC, and Sky, are among the 60 public and private companies backing the plan, with about £12 million earmarked for marketing initiatives.

Mr Timms said: "Bringing people online for the first time and enabling more people to interact more creatively will enrich our society and we will ensure no one is left behind."

The Government is already funding several other digital participation projects which will contribute towards its Digital Participation Plan, including £300 million for the Home Access programme which provides free computers and internet to 270,000 families and £30 million over three years for UK Online Centres which provide access and advice to people getting online.